we're going to have an honest moment here. i've tried both of these numerous times. and they're 99% the same thing. the only difference (besides taste/smell) is that the fresh one is a tiny bit more slicker. the fresh one smells/taste like citrus-ish, mixed with something else. the nivea one smells/taste somewhat like honey. the nivea one i use in the morning, fresh is used at night. they both lasted 4-5 hours and kept my lips moisturized.
WOULD I RECOMMEND THIS? for value, i would say nivea, since they're 99% the same. if you want it to be more slick, just add another coat of the nivea one. there's no reason to spend $25 on a product that a $2 one can do just the same. unless you really like citrus, the nivea one works just the same.
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